Anything about product prioritisation and product management
'Listen to your customers', 'focus on your clients' problems' – recurring advice you'll recognise from pretty much every startup book on the market. It's solid guidance. And for anyone running a tech company? A persistent challenge.
If you're in a software or product company I'm sure you have heard the advice of "don't deploy on Friday." This is both reasonable and has merit. However, this isn't great advice in 2023.
Recently I had to answer some data questions around our ideal customer so I needed a way to calculate LTV. In the past I've done my fair share of heavy data lifting to get the most accurate value of Life Time Value.
Adopting Basecamps 'Shape-Up' method at Prezly transformed our company. In an introductory video by Ryan Singer (author of the method) he talked about the three main reasons people are interested in the method
Writing and publishing a blog post or press release is at the core of the Prezly product and we want to make it better, faster, more powerful and easier to use.
Last weekend someone was able to sign-up for a Prezly trial and send out over 4 million emails unnoticed. I mean, we did notice it after the weekend but then it was too late.
This would be my most accurate one-liner of what it feels like to build a company from a three-person founding team to a few-million revenue/30+ headcount business.
Disclaimer: I am no expert in product analytics and definitely not claiming to be. I did spend the last 5 years playing with a lot of different analytical tools and made a lot of mistakes. With this post I hope other people can avoid some of those.
This project can be broken up in three different components:
I've been thinking for a while that I needed to document the different ways we use Prezly to run Prezly. Browsing twitter today I saw Peter Suhm started a great trend.
You know how you have one Netflix account shared within your immediate family, a few colleagues, that couple you met on holiday and your family physician? So, that's called account sharing. We've all done it at one point or another, and by and large, most people see it as a victimless crime since the only ones put out by it are big, faceless corporations who make too much money and probably test their products on puppies or babies or something equally defenseless and small.
Inspired by a great post on reddit i took some time to go through the costs of running Prezly. Initially, I figured it would be a great read but at the same time, it's a useful exercise for me to see if there are any services we can get rid of or downgrade.
I was scoping some changes to the website today and noticed how much better we plan and execute on changes to the website.
Text editors are central to most online apps. While text editors used to be important for Content Management Systems (CMS), they are now an important part of many more tools such as Project Management Systems and CRM systems. Customers are rightfully more demanding when it comes to how they create content.
In this article, I am going to break down how this blog works. When I started this project my main requirements were 1) developer experience, 2) performance and 3) simplicity.