As a responsible consumer, If you want to buy a product or service, where do you do your research? You might ask your friends and family, or check TikTok and Twitter. However, if you're like the majority of people, you'll likely look to a search engine first.
It’s no shock to anyone that we’re in the age of subscriptions. Our entire world has been Netflixified, with every service wanting a piece of the action. The average person in 2020 had a baffling twelve subscriptions each, with this number only continuing to rise.
When print media started making the move to digital, newspapers were cautiously optimistic. The transition was inevitable as the internet became ubiquitous. It’s not like the newspapers could simply opt out of digitising. And who knows, maybe hosting the news online could prove to be a lucrative new revenue stream for the already thin-margined print media industry. Right?
You know the deal: you want to read about the latest horrifying global event, so you click on the first link, and… it’s paywalled. You go back and click on the second link. Also paywalled (and screaming at you about your ad blocker). Onto the third and fourth articles. Eventually, the global conflict has resolved itself before you find out what the hell is going on.